Is Halloween an Important Holiday?
November is Food Month here in Jamaica , Represents the month of Thanksgiving in the United states and marks the beginning of preparations for Christmas feasts and the sad to say the end of the school semester (that means EXAMS).
But Today the Last day of October represents the American Presentation of the 'Day of the Dead' , but conceptually is Halloween is just a Nationwide Marketing tool to drive sales.
Since 2005 Halloween spending increased about 54% to an all time high of $8 billion in 2012 and the expected sales this year are only $6.9 billion representing a major negative change in spending.
But why?
Maybe the fact that the original meaning as with every commercial Holiday in the United States has been lost and that consumers are realizing that participation in Halloween is simply a waste of time, money and effort. As shown by the expected decrease in participation from 170 million in 2012 to just about 158 million this year.
The rise in participation stemmed from the financial recession of 2008 where consumers came to understand that Halloween is the cheapest holiday as it only costs about $75/person to participate fully (Costumes, candy and decoration and food).
The slight downturn however has Market analysts on the edge of their seats to see what happens this Black Friday. If Trends follow this pattern this coming Christmas might not be so merry in the eyes of the Consumer or in the eyes of the World Market.
But Today the Last day of October represents the American Presentation of the 'Day of the Dead' , but conceptually is Halloween is just a Nationwide Marketing tool to drive sales.
Since 2005 Halloween spending increased about 54% to an all time high of $8 billion in 2012 and the expected sales this year are only $6.9 billion representing a major negative change in spending.
But why?
Maybe the fact that the original meaning as with every commercial Holiday in the United States has been lost and that consumers are realizing that participation in Halloween is simply a waste of time, money and effort. As shown by the expected decrease in participation from 170 million in 2012 to just about 158 million this year.
The rise in participation stemmed from the financial recession of 2008 where consumers came to understand that Halloween is the cheapest holiday as it only costs about $75/person to participate fully (Costumes, candy and decoration and food).
The slight downturn however has Market analysts on the edge of their seats to see what happens this Black Friday. If Trends follow this pattern this coming Christmas might not be so merry in the eyes of the Consumer or in the eyes of the World Market.
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